Few sunglasses have occupied this type of storied spot in American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, fashion designers to runway models, there’s not really a generation alive that can’t remember owning (or wanting to own) a pair of these iconic sunglasses.
While Ray Bans now is visible on the next generation of Hollywood style setters, the famed sunglasses had a much more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the initial Ray Ban sunglasses were created for that Usa Army Air Corp. The Army was looking for a sunglass to protect aviators from the damaging rays of the sun, but in addition a sunglass that might look elegant about the dashing airman during the day.
On May 7, 1937 Bausch & Lomb officially took out the patent in the cheap ray bans.
The very first sunglass to include an anti-glare lens, the metal frame was extremely lightweight and made out of gold-plated metal with two green lenses that filtered out UV rays.
The United states Army Air Corps pilots instantly took for the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that are exactly like the initial Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing in the beach from the Philippines.
Off their pragmatic beginnings offering airman defense against direct sunlight, Ray-Bans quickly became a part of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a progressive moment in eyewear design, the Wayfarer quickly gained popularity among both the fringe and the well-heeled — crossing socio-economic and cultural borders — and fascinating to a mass market that included debutantes and beatniks.
Ironically, the very first Wayfarers were intended to be marketed to men … until women fell in love with the sleek, shiny design that did actually flatter any shape of face.
Soon the sunglasses begun to generate on everyone from Presidents and trendy women to folk musicians and East Village Hipsters. Wayfarers were got a PR surge in when Audrey Hepburn’s Holly Golightly practically lived in her Wayfarers inside the 1961 movie Breakfast at Tiffany’s.
Through the entire 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just desired to look cool around the beach.
Ray-Bans popularity waned inside the Seventies as the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Within the mid-70s, Ray-Ban introduced a collection of “disco” inspired sunglasses in the mid-seventies, but it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban appeared to be about the cusp of your revival. Their ray ban sale canada produced a not-so-subtle appearance on John Belushi and Dan Akroyd from the The Blues Brothers movie. Despite wearing Ray Bans for a lot of the movie (Belushi actually only removes them once — when Carrie Fisher carries a rocket launcher directed at him), sales were still a paltry 18,000 pairs in 1980.
That changed in 1982 when Ray-Ban signed a $50,000 a year contract to position Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in more than 60 movies and tv shows.
Your time and money paid back when Ray-Ban received their first big return thanks to Tom Cruise donning the classic Wayfarer in the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again as well as the company could hardly keep its Wayfarers available.
In 1983, the corporation sold an incredible 360,000 pairs of the sunglasses. Within the coming years, Ray-Bans would show up in several 80s hits, including Miami Vice, Moonlighting, as well as the Breakfast Club. Sales reached 1.5 million.
Within the Eighties, Ray-Bans and Ray-Ban Wayfarers may be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, members of U2, and other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
By the 1990s, Ray-Ban once again faced a slump as Grunge ditched the trends of your 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The business tried to kick-start sales by updating the frame’s styling, yet they fell flat.”
In 2007, Ray-Ban re-introduced the first Ray-Ban Wayfarer design, but expanded the hue options past the traditional palette to add patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
They also made a line of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and as soon as again, cheap sunglasses online did actually stare you within the face every time you opened a fashion magazine or perhaps a copy of People.
After having a 10 year hiatus, Ray-Ban was dexjpky53 again as well as the initial Aviator-style, longtime connected with cops and pilots, began appearing on celebrities.
As being the Ray-Band revival took hold, other designer eyewear manufacturers took notice and tried to rush out their versions of the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article which was started back in 1937 and epitomizes the classic sunglass style persists.