They claim that green is definitely the new black. But don’t for just a moment assume that finding color inspiration in nature starts and ends using the color green! Going green definitely holds great potential, especially considering how far this movement can go towards protecting nature and all sorts of its beauty. Nevertheless the degree to which color could be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an endless method to obtain inspiration for first time ideas and ways to choosing color. Stop and think for a moment of your sheer selection of natural landscapes which one can find all over the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to your neighborhood farmer’s market are common places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations being this way because we’re employed to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and pinpoint the way color combinations located in nature change using the changing seasons. Picture an eco friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter.
Now take that same rolling hill full of flowers and imagine the actual way it changes not from season to season, but day-to-day. Picture in mind those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. See how even everyday modifications in the weather can trigger new bursts of color inspiration?
Next time you’re trying to find an ideal color combination to your fashion or graphic designs, a client’s brand, or even for the launch of the cool product that promises to save the environment, let nature inspire you. It’s everywhere you appear even when you’re sitting in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is not difficult making use of your Pantone color system!