India accounts for 20% from the world’s mobile phone subscribers. New data from GSMA states that India could be the fastest growing mobile market on earth between now and the year 2020. India hosts 20% of all cellular phone subscribers having a further half a billion new smartphone users expected in the next 3 years.
The need for more cell phone data, power boasting is ever-present across all regions, with the Indian market being no exception. Consumer needs have changed in an unexpectedly fast rate. The rapid adoption of smartphones has led to unexpected demand for high-powered devices which exceed the manufacturing infrastructure of India. Smartphone demand exceeds supply, with 26.5 million shipped to India from April to June 2015. A record-breaking number up 44% in the 18.4 million units shipped throughout the same period in 2014. Worldwide smartphone sales in 2016 fell to single digits the first time ever according to Gartner, India’s market has bucked this trend, having a 29% rise in 2016, utilizing the world’s fastest growing market to your staggering 22% ahead of market average. While the need for high-end smartphones consistently excel, best phone under 30000 have hit a stable decline. This could spell not so good news for local feature phone manufacturers, but the paradigm shift as a whole will benefit the telecoms industry in the nation.
The final year has seen an unbelievable shift which contains taken analysts and skilled professionals by surprise. Data from Q3 2015 forecasted that India would overtake the US in proportion of market by 2017. By February, reports emerged that India had already surpassed the united states and cemented itself as being the second largest market, with a 15% increase in Q4 2015. With established smartphone markets commencing to stabilise, India continues to exceed boundaries having its rapid adoption. A recentstudy learned that “India will grow nearly 5 times faster compared to the world’s largest smartphone market China, where growth has decelerated.” China is the established world leader in the mobile market for quite some time, with saturation being reached. For this reason oversaturation, Chinese manufacturers are capitalising about the Indian opportunity, with companies for example Xiaomi and Huawei investing in the region.
Smartphones are proving as a primary device for enabling a digital world in the region. Not just have ended one half of online users solely mobile, nearly 60% of users accessed the internet to the first mob1e on their mobile phones – a specific contrast to many other countries, where desktop and laptop are the first devices used. Mobile venture capitalist Benedict Evans recently said, “For countless millions of people, mobile phones are not only their first computer but their first electrical device of the kind”. It has never been more connected to a market than India, where multiple generations are being introduced to the connected world solely through mobile phone devices.
Fuelled by growing smartphone penetration as well as the evolving mobile payment infrastructure landscape, the Indian mobile gaming industry, currently estimated at $200 million, will be all set to breach the billion-dollar mark to achieve $3 billion by 2019 according to research.
India has come from beneath the radar recently, establishing itself rapidly among the largest mobile markets in the world. A report released in 2015 estimated that India’s market for mobile commerce would expand from $2 billion in 2014 to $19 billion by 2019, using a large part of this from mobile gaming. “Mobile gaming has gotten off in India with 2.5 billion game downloads over the past twelve months. Of the 20 apps which can be downloaded by smartphone users throughout the first month of purchase, five are games.”